The Copywriter's Toolbox

  The foundation for creating advertising copy that floods your newly designed website’s copy with cash-in-hand ready-to-buy customers is forged from the interview process between you and your copywriter. Subsequent research and the creation of a dynamite promotion all stems from the critical information gathered about your business, your product and service, your customers and your competition. The answers to the questions below are crucial to the effective and successful completion of the website writing portion of your project.  1.     What are all the product's benefits? 2.     What are all the product features? 3.     How is the product different and better than the competition? 4.     What does the buyer expect when he spends his money for this product?  Do we deliver? 5.     What methods, approaches and sales techniques is the competition using? 6.     How does the audience for the product differ from the general public? 7.     How much can the buyer reasonably expect to pay