The Copywriter's Toolbox

 It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting down to compose those lead generating or sales gems, they must completely understand all the benefits of your product or service, your goals for the project, what makes your customers tick and what distinguishes you from the competition. If your copywriter is not covering these topics and asking these questions before he begins writing your copy, you will not get the biggest bang for your buck. Website copywriting components: ·        Project Objective  Is the purpose to make a sale, educate your customers, raise market awareness of your product or service, enhance your company image…or perhaps , internally, excite your sales force, improve company esprit de corps, build company loyalty? ·        Target audience: Wh