The Copywriter's Toolbox

  Here's a terrific new article from ForCopywritersOnly.com: The demand for case study writers is booming. Yet very few freelance writers are aware of this fun and lucrative market. This article explains. I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”  I didn’t have a clue. Of course, these days, I know more. A lot more. In fact, I write dozens of case studies for clients each year. Case studies now rank high on my list of the most fascinating — and lucrative — projects I handle. (I’m sure glad that client offered me the job all those years ago!) If you’re unfamiliar with case studies, don’t worry. They’re really quite simple. A case study is just a fancy name for a success story – the tale of a happy customer and his or her