The Copywriter's Toolbox

  I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.  You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention. So without further ado, here they are! Number one:  Always write your sales letter with the individual in mind. Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person. Number two:  Pull them in with the first line.  You’ve got to create interest with the reader, the very first line that they read. Number three:  Use bullets.  People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a heck of a lot easier. So use them. Number four:   Just let it flow.  When you’re starting to write a letter, it is very difficult to just start from top to bottom and w...